Search results for " operations performance objectives"
showing 2 items of 2 documents
Networking strategies as enabler for competitive advantage creation: a market-based and a resource-based perspectives
2010
The purpose of this work is to explore the potential of networking strategy as a source of competitive advantage by integrating market-based and resource-based logics. According to the former logic a firm identifies operations performance objectives as drivers for achieving its wished competitive position and advantage. According to the latter logic the firm achieves a competitive advantage through the obtainment and/or the creation of valuable, rare, imperfectly imitable, and not substitutable resources. Both operations performance objectives and strategic resource needs should, thus, directly affect networking strategy decisions. The question is whether they effectively do and how. In thi…
Achieving operations performance objectives through networking strategy
2010
The main objective of this paper is to investigate how firms make strategic networking decisions in order to pursue competitive advantage. Literature analysis with theory building purposes and two case studies to support our theoretical findings and to explore the linkages between networking strategy and operations performance objectives constitute our research methods. Our analysis led to the definition of networking strategy in terms of decisional dimensions, and found effective linkages between networking decisions made by managers and wished operations performance objectives.